ZHIYINNI come from belaDESIGN team. Under the leadership of the design director, Zhang Fei, the design team was composed of industrial design-based and visual communication-based young designers. From the beginning of 2017, the design team started to absorb talented designers who come from domestic and overseas universities, through the repeated seeking, sifting, training and testing to provide a platform for the new generation of young designers to implement their independent design idea, and efforts to bring these young design into the market.